Letterform Archive, 10:00am–5:00pm PT
Day 1: Exploring and Choosing Type
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💬 Introductions 15 min
10:15am
Thinking about Type
👨🏫 Presentation: A Typeface is a Chair 45 min
Looking at Type
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✍️ Exercise: Draw the missing letters 20 mins
Break 10 min
11:30am
Describing Type
💬 Discussion: List typeface attributes as a group 45 mins
12:15pm
Lunch 60 min
1:15pm
📚 View historical type specimens 30 mins
1:45pm PT
Judging Type
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✍️ Exercise: Apply attributes to typefaces 30 mins
2:15pm
Selecting Type
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✍️ Exercise: Apply typefaces to jobs 45 mins
Break 15 min
3:15pm
Pairing Type
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👨🏫 Presentation: Pairing Strategies 30 mins
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🔍 Exercise: Search Fonts In Use for Pairing Strategies. 60 mins
4:45pm
Parting Thoughts
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Resources Review 15 mins
5:00pm