Type West at Letterform Archive
Day 1: Exploring and Choosing Type
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💬 Introductions 20 min
10:20am
Thinking about Type
👨🏫 Stephen: A typeface is a chair 40 min
Looking at Type
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✍️ Exercise: Draw the missing letters 30 mins
Break 10 min
11:40am
Describing Type
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💬 Discussion: List typeface attributes as a group 50 mins
12:30pm
Lunch 60 min
1:30pm
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✍️ Exercise: Apply Attributes to Typefaces 30 mins
2:00pm PT
Judging Type
📚 Pull related specimens from collection
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👨🏫 Christopher: Where does type come from? 30 mins
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👨🏫 Christopher: What is a good typeface? 30 mins
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👨🏫 Christopher: Sources & licensing 30 mins
Break 15 min
3:45pm
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Crit 40 mins
4:25pm
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👨🏫 Christopher: Licensing Intro & Homework 30 mins
- Ask for Callback Questions to answer in Day 2
Day 2: Making Choices
Font Sources and License Options
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💬 Discussion: Licensing homework 60 mins
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💬 Discussion: Review Retail Font Sources 15 mins
11:30am
BREAK 15 min
11:45am
Selecting Type
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✍️ Exercise: Apply Typefaces to Jobs 45 mins
12:30pm
Lunch 60 min
1:30pm
Pairing Type
📚 Pull related design objects from collection
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👨🏫 Stephen: Pairing Strategies 30 mins
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🔍 Exercise: Search Fonts In Use for Pairing Strategies. 60 mins
3:00pm
BREAK 15 min
3:15pm
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Crit 30 mins
3:45pm
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Defending Your Choice 15 mins
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Callback Questions 30 mins
4:30pm
BREAK 15 min
4:45pm
Parting Thoughts
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Resources Review 30 mins
👨🏫 Stephen: 8 Techniques for type selection 20 mins
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👨🏫 Stephen: What is a bad typeface? 10 mins
5:45pm
