People are always asking me how I can identify so many typefaces. (Ok, very few ask. It’s not the most thrilling party trick.) Identification skill is not always a matter of memorization. It’s more about training the eye; making connections to eras, styles, and makers; and having a toolbox of resources at the ready. Here are some ways you can get better at identifying fonts without using an automated service (or when those services fail).
- Learn typeface anatomy.
- Learn about the ways typefaces vary. Draw them.
- Learn the traditional typeface classifications. http://typedia.com/learn/only/typeface-classifications/
- Learn about the variations within a classification.
- Learn that there is no absolute standard classification system and terms can vary. http://kupferschrift.de/cms/2012/03/on-classifications/
- Get to know the classics. http://shrsl.com/3mztq
- Get to know other predigital typefaces. http://shrsl.com/3mzu6 + Specimen Books of Metal & Wood Type + Hans Reichardt - All about Printing Types
- Get to know the new classics. http://typographica.org/category/typeface-reviews/
- Follow new releases through foundries on Twitter, and aggregators like Typecache, Proof&Co., and Fresh Fonts.
- Pore through foundry sites, printed specimens, and other references like FontBook.
- Observe type in the wild. http://fontsinuse.com/
- Write. Describe the typefaces you like and don't like and why. http://www.paulshawletterdesign.com/2011/05/flawed-typefaces/
- Be prepared to not have a life.